Kevin Durant and Adidas in Social Media Clash Over Sneakers
Phoenix Suns Power Forward Kevin Durant got into a twitter spat with sports brand Adidas.
The Clash: Kevin Durant vs. Adidas
A surprising social media argument unfolded between NBA star Kevin Durant and sportswear giant Adidas, stirring up the ongoing competition between Adidas and Durant’s long-term partner, Nike.
The Provocation: Nice Kicks’ Question
Things started when ‘Nice Kicks,’ a verified Twitter account, asked Durant if he’d consider wearing the unreleased Adidas sneakers of Minnesota Timberwolves player Anthony Edwards. Edwards, the top pick in the 2020 NBA draft, recently introduced his first signature sneaker, the AE1, hitting stores on December 16th.
Durant’s Rejection: “No Way I’m Wearing Those”
Durant, a loyal Nike supporter, quickly dismissed the idea, saying, “No way I’m wearing those.” This led Adidas to respond, calling Durant “dusty” and hinting at retirement. The tweet got deleted, sparking speculation about Adidas making a mistake.
The deleted tweet Adidas made against Kevin Durant that was quickly deleted
Adidas’ Explanation: “Meant to Post That on a Different Account”
In a follow-up tweet, Adidas claimed, “Meant to post that on a different account,” trying to smooth things over. The exchange not only highlighted the fierce competition between Adidas and Nike but also raised questions about how athletes and brands handle their relationships on social media.
The Adidas admin then went on to claim that they “meant to send that from the burner account…”
Money Matters: Edwards’ Big Deal and Durant’s Earnings
Financial details added another layer. Forbes reported that Edwards, with a new five-year deal with the Timberwolves, could potentially earn a massive $260 million. Durant, in contrast, earned around $89.1 million in the year leading up to May 2023, making him one of the highest-paid athletes globally.
Setting the Record Straight: Durant’s Career Continues
Despite Adidas hinting at Durant’s retirement, fans and experts quickly dismissed the idea, believing Durant has more playing years ahead. As the social media drama continues, it’s uncertain how this clash between the basketball star and the global sportswear brand will impact their image and fan base.
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